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Power Sellers Unite Forum Index  » News & Events » News » Study: 15 Percent of Online Ad Clicks Could Be Bogus
Study: 15 Percent of Online Ad Clicks Could Be Bogus
 
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elgato
 
 
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PostPosted: Mon May 21, 2007 5:10 pm   Post subject:  Study: 15 Percent of Online Ad Clicks Could Be Bogus #1  Back to top 
"These are early results based upon a limited view of the market," said Joseph Milana, chief scientist in Fair Isaac's Research and Development group. "We're looking for more advertisers to contribute to the study to help us arrive at a solid picture of the problem's size and scope across the broader marketplace and different vertical markets."

When online advertisers use pay-per-click advertising , as much as 15 percent of the clicks they pay for could be fraudulent, according to the results of a new study announced Friday.

more.. link to news article

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