File this one under ‘horrible negative marketing’: PayPal are launching an advertising campaign to ask online retailers if they are sending customers away by not offering PayPal as a payment method, reports Marketing Week. The “unwelcome” campaign shows shopkeepers holding “Go Away” signs, suggesting that retailers who don’t accept PayPal are turning paying customers away. The promotion will run both online and in print, and 2000 retailers are being sent actual “unwelcome” doormats: expect to see a few of those crop up on eBay shortly.
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