YouTube has reached agreements with iTunes and Amazon.com to offer users "click-to-buy" links to download music, games and other products.

YouTube says the move is a first step to building a broader ecommerce platform for content partners and users on the site. The YouTube ecommerce platform will be rolled out on a larger scale over the coming months and will be extended to include partners in music, film, TV and publishing to generate additional revenue.

Just as YouTube users can share, favorite, comment on, and respond to videos, now they can click on products they want to purchase such as songs, books, and movies, related to the content they are watching on the site.

"YouTube content partners now have the ability to promote and monetize their content in a new and exciting way and create a deeper distribution channel for their content online," said Chad Hurley, co-founder and CEO, YouTube.
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Then the next will be Google Auction would be nice!