Google is quietly laying the foundation for a strong ecommerce offering. But Google being Google, it won't be a typical marketplace. Instead of setting up a core site, where people will go to transact business, Google is poised to bring the marketplace to all corners of the Internet.

The following is a thought-piece on how Google might use its search and advertising assets to change the face of ecommerce, doing for product listings what it did for advertising. This is a view of what Ecommerce 3.0 might look like.

Preamble
more.. link to news article

pretty cool idea!

I thought Google had announced something but this is just speculation....it isnt much different than what Google is doing now with the exception of drawing ads from collector niche forums...I do like the emphasis they put on niche products though...not sure that non collectibles can make that big of a leap but I have felt for a long time that the niche marketplace is the one that will bring eBay down a peg or two....and eBay is losing the collectibles battle because they are failing to listen to their own advisors about ways to keep collectibles on eBay...