As revenue growth slows in other areas, big Internet companies take a lesson in success from sites like Craigslist.
June 7, 2005
Internet companies have woken up to the fact that listings may be the route to a larger audience and fatter profits. While eBay has already wet its feet, Red Herring has learned from sources close to Google that the search giant plans to get into listings as early as next month.
Online and print classifieds make up a $100-billion global industry, according to estimates from Classifieds Intelligence, an interactive advertising consulting and research firm. It’s a market the larger search and e-commerce giants could easily tap.
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