The sales pitch that never happened

#1

I spent today with the lovely people (and I mean it - they *are* lovely) people from ChannelAdvisor at their Insite conference in London. I don’t mind admitting that I was expecting this to be a rather dry pitch for CA’s services: in fact, it was a usefully informative day that would benefit any seller wanting to move their online activities beyond just eBay, with ne’er a mention of signing up with CA, even when one or two might have been justified.

The real point of Insite, though, is to show online retailers the breadth of selling channels available to them: if you’re used to selling solely via eBay and/or your own website, there are lots more places to sell, and lots of interesting strategies you can utilise in doing so. Comparison Shopping Engines and Marketplaces (eBay, Amazon, Play.com, PixPlace) were covered in two sessions each - intermediate and advanced - with lots of emphasis on practicality. ChannelAdvisor have no vested interest in any of these companies and so can talk about their respective merits and problems with impartiality: all CSEs, for example, are not created equal, and which ones you should list on depends on what you sell.

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